#FaBforDIFFA

#FaBforDIFFA

 Photo via Alex Kelikian.

Photo via Alex Kelikian.

JOIN US IN POSTING PHOTOS TO INSTAGRAM USING THE HASHTAG

#FaBforDIFFA

In order to raise funds and awareness for individuals impacted by HIV/AIDS.

If you follow along with us on Instagram (@JeannieBalsamInteriors), you may have seen a few posts regarding the amazing campaign we're so excited to be part of this year:  Windows By Design, in partnership with Farrow & Ball and DIFFA: Design Industries Foundation Fighting AIDS.  This campaign began last year in acknowledgement of World AIDS Day and has grown into an annual social media campaign seeking to raise funds and awareness for individuals impacted by HIV/AIDS.

For every photo posted to Instagram with the hashtag #FaBforDIFFA, Farrow & Ball will donate $1 to DIFFA's cause !!

 Photo via Alex Kelikian.

Photo via Alex Kelikian.

WINDOWS BY DESIGN

As part of this collaboration, Farrow & Ball asked our firm to design their Chicago showroom's window displays.

Taking inspiration from the iconic New York window vignettes of Bergdorf Goodman and Barneys New York, we learned that these powerhouse creatives leveraged popular culture with holiday sentiment in order to captivate the attention of all urban dwellers.

And if you haven't already guessed, our design stemmed from the popular Netflix show, "Stranger Things."  Mira (my oldest daughter), Alex Kelikian (a dear friend of ours), and I had SUCH a blast coming up with this fun design and executing it for all of Chicago to see!

Check out a few photos below of our final window vignette design & please RE-POST THESE PHOTOS on Instagram with the hashtag #FaBforDIFFA to join the initiative & contribute to the cause!

 Photo via Alex Kelikian.

Photo via Alex Kelikian.

 Photo via Alex Kelikian.

Photo via Alex Kelikian.

Additional Information:

1.1 Million people are living with HIV in the U.S. -- 1 in 7 of them are unaware of their status.

In 2014, an estimated 37,600 people were diagnosed with HIV in the U.S.

Youth aged 13 to 24 accounted for an estimated 22% of these diagnoses.

DIFFA raises awareness and grants funds to organizations that provide treatment, direct care services, preventive education programs and advocacy for individuals impacted by HIV/AIDS.

For every Instagram photo posted using the hashtag #FaBforDIFFA, Farrow & Ball will donate $1 to DIFFA's cause.